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Privacy Policy Our Privacy
Policy was developed as an extension of our commitment to combine the highest-quality
products and services with the highest level of integrity in dealing with our
visitors, members, and partners. It is designed not only to assist you in understanding
how we collect, use, and safeguard the personal information you provide to us,
but also to help you in making informed decisions when using our Site and our
products and services. This Privacy Policy will be continuously assessed against
new technologies, business practices, and our customers' needs. As described below, some of your personally identifiable information will be used by us and shared with third parties. By using our Web site, you expressly consent to our use of your personal information, and also to the disclosure to and use by third parties of this information. You acknowledge that communications to, from and through the Search4 family of web sites are not confidential. You agree that by submitting communications through the Search4 family of web sites, no confidential, fiduciary, contractually implied, or other relationship is created between you and PlattForm Advertising, Inc. other than pursuant to this Privacy Policy. This Privacy Policy is incorporated into and subject to the terms and conditions of our Terms and Conditions. A Note About Minors In compliance with the Children's Online Privacy Protection Act of 1998, no one under 13 years of age can use our web site. If you are a minor between the ages of 13 and 18, you may use our wite only in conjunction with your parent, legal guardian, or other responsible adult. What Information Do We Collect? The goal of the Search4 family of web sites is to be your favorite college search destination on the Internet by providing you with the information, services and product offerings that are most relevant to you. To achieve this goal, we collect two types of information from you when you visit our Site: personally identifiable information you voluntarily choose to disclose, and "aggregate information" about your use of our Site that is automatically collected when you visit our web site. 1. Personal Information You Choose to Provide Personally identifiable information refers to information that tells us specifically who you are. Personal information is collected when you voluntarily choose to request information from a school that is listed on our site. As a site user, you are asked to provide certain basic information such as your name, current email address and programs of interest. You may also provide additional personal information at your option. Further, if you choose to correspond with us through email, we may retain the content of your email messages together with your email address and our responses. How Do We Use The Personal Information That You Provide To Us? Broadly speaking, your personal information is used to help match your interests with schools that provide the training you seek. If your search yields no results, we may store your information and send you updates if and when programs you specified do become available. We also use personal information for purposes of administering our business activities, providing customer service, and making available other products and services to our customers and prospective customers. Occasionally, we may also use the information we collect to notify you about important changes to our Web site, new services, and special offers we think you will find valuable. 2. Aggregate Information Aggregate information refers to information your computer automatically provides to us and that cannot be tied back to you as a specific individual. Examples include referral data (the web sites you visited just before and just after our Web site) the date and time of your visits, the pages viewed, time spent at our Web site, browser and platform type (e.g., a Netscape browser on a Macintosh platform), and IP (Internet Protocol) addresses. An IP address is a number that is automatically assigned to your computer whenever you surf the Web. When you request a page from one of our Sites, our servers log your IP address to create aggregate reports on user demographics and traffic patterns for advertisers and partners, and for purposes of system administration. This allows these parties to advertise more effectively, and allows you to receive advertisements that are most relevant to your personal interests. 3. "Cookies" The Search4 family of web site, along with thousands of other web sites, uses standard technologies, such as "cookies" and web server logs, to enhance your web viewing experience. Cookies and web server logs automatically track certain information about you that is based upon your activity on our Site. A cookie is a small piece of data transferred from a web site to the hard drive of your computer so that the web site may track your activities on the site. Web server logs allow us to count how many people visit our Web site and also to evaluate our Site's visitor capacity. Each time you access our Site, our server may deliver certain customized information to you based on the data stored in your cookies. Cookies allow us to determine which areas and features of our Site are most popular by measuring user activity. The information in the cookies lets us trace the paths followed by users as they move from one page to another. Cookies let sites and advertisers "remember" users across pages of a site and across multiple visits to a site. This allows e-commerce and Internet advertising to: personalize features such as targeted news stories, provide shopping sessions and quick navigation across multiple zones of e-commerce sites, remember user names and passwords for future visits, control ad frequency or the number of times a user sees a given ad, and deliver advertisements targeted to a user's interests. Your computer may occasionally receive cookies from our advertisers. PlattForm Advertising, Inc. does not control these cookies, and they are not subject to our Privacy Policy. You can disable cookies, but access to certain parts of our Web site may no longer be available to you. Sharing Information With Co-Brand Service Providers PlattForm Advertising, Inc. offers a number of third party services from our Site. If you choose to use these optional services, we may provide some of your personally identifiable information to the Co-Brand Service Provider offering such services. Conversely, the Co-Brand Service Provider may provide PlattForm Advertising, Inc. with personal information about you. Sharing Information With Affiliated Businesses, Strategic Partners, Subsidiaries, Advertisers, And Other Third Parties We may enter into strategic marketing alliances with third parties, such as advertisers, businesses, strategic partners and subsidiaries, who may be given access to personal information, including your name, address, and email, for the purpose of providing you with information about products and services that may be of interest to you. Advertisers and other third parties may place cookies on your browser when you visit our Site. PlattForm Advertising, Inc. has no control over what third parties do with this information. Further, we cannot and do not make any representations about the practices and policies of these companies. Information Collected In Ad Delivery We may use third-party advertising companies to serve ads on our behalf. These companies may employ cookies and action tags (also known as single pixel gifs or web beacons) to measure advertising effectiveness. Any information that these third parties collect via cookies and action tags is completely anonymous. Notice Of New Services And Changes Occasionally, we may also use the information we collect to notify you about important changes to our Web site, new services, and special offers we think you will find valuable. How Do We Protect Your Information? We utilize encryption/security software to safeguard the confidentiality of personal information we collect. This software provides a limited degree of protection against unauthorized access or disclosure, as well as accidental loss, alteration, or destruction. Do We Comply With Legally Compelled Disclosure Of Information? We may release any private information about you that we possess when we believe release is appropriate to comply with the law, to enforce or apply our Terms and Conditions, Privacy Policy and/or other agreements, or to protect the rights, property or safety of PlattForm Advertising, Inc., our Site users, or others. What About Other Web Sites Linked to or from Our Web Site? The links in the Search4 family of web sites allow you to leave our Site. Please be aware that once you leave our Site and enter another web site, or use certain services provided through our Site, our Privacy Policy is no longer in effect. Your browsing and interaction on web sites that have a link to our Web site, or any links contained in a linked site, is subject to that web site's own rules and policies. PlattForm Advertising, Inc. is not responsible for the privacy practices employed by these sites, nor the information or content contained therein. We provide these links to you only as a convenience, and the inclusion of any link does not imply endorsement by PlattForm Advertising, Inc. of the site. Please read over the rules and policies of these sites before proceeding. |
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